One embed. Every destination your leads need.
Collectform captures the lead, then sends it everywhere it has to go: the Meta Pixel, Meta CAPI, the TikTok Events API, webhooks, email and 300+ apps through Zapier.
Compatible with platforms including:
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Built-in connections
No middleware, no extra tags on your site. Turn each destination on from the dashboard and Collectform handles the rest.
Meta Pixel
Drop in your Pixel ID and Collectform fires PageView, Lead and custom events straight from the form, with no extra script to wire up on your site.
Meta Conversions API
The same events sent server-to-server with hashed email and phone, so Meta still sees the conversion when the browser pixel is blocked or dropped.
TikTok Events API
Every view, form start and submit is delivered to TikTok server-side with advanced matching, so your campaigns optimise on conversions the pixel misses.
Webhooks
Post every submission as JSON to any endpoint the moment it lands. Push leads into your CRM, database or internal tools with full field-level control.
Email notifications
Get a clean email the instant a lead comes in, so your sales team can follow up while intent is still hot. No dashboard refreshing required.
Web component embed
Add one script tag and a <collectform-embed> element to drop the form into any site: Webflow, WordPress, Framer, React or plain HTML.
Connect to 300+ apps with Zapier
When a lead submits, Zapier can route it anywhere: create a CRM record, drop a row in a sheet, ping your team in Slack or trigger any multi-step automation you build. No code required.
New lead in Collectform
Trigger
Zapier
Map fields, filter, format
Your app
Lead created, team notified
How your leads flow
One form, embedded once, feeding every tool at the same time.
Embed the form
Add the web component to your existing site with one line of code. Your funnel and landing page stay exactly as they are.
Capture & qualify
The multi-step form qualifies each visitor and collects the fields you actually need, one question at a time.
Distribute everywhere
Every lead fires to Meta, TikTok, your webhook, your inbox and Zapier at once, with conversions sent server-side.
Why the same event goes out twice
Browser pixels miss 15–30% of conversions to ad blockers, iOS privacy and consent banners. Collectform fires the browser pixel and the server-side API together, then deduplicates them, so Meta and TikTok get the full picture and optimise on conversions they would otherwise never see.
Browser pixel only
- Blocked by ad blockers and iOS
- Conversions dropped silently
- Ad platforms optimise on partial data
Collectform: pixel + server-side
- Sent server-to-server with hashed matching
- Recovers conversions the pixel misses
- Deduplicated, so nothing is double-counted
Integrations FAQ
Collectform connects to the Meta Pixel, the Meta Conversions API (CAPI), the TikTok Events API, outbound webhooks and email notifications out of the box. Through Zapier you can also route leads to 300+ other apps like Google Sheets, HubSpot, Salesforce, Slack and Mailchimp. The form itself embeds anywhere as a web component.
The Pixel tracks conversions from the visitor's browser, so it is easily blocked by ad blockers, iOS privacy settings and consent banners. The Conversions API (CAPI) sends the same events server-to-server with hashed customer data, so Meta still receives conversions the browser misses. Collectform runs both together and deduplicates the events, giving you the most complete signal.
Yes. Collectform sends views, form starts and submissions to the TikTok Events API server-side with advanced matching and event deduplication, so TikTok can optimise your campaigns on real conversions rather than browser-only signal.
Yes, two ways. Use a webhook to post each submission as JSON to any endpoint in real time, or connect Collectform to Zapier and map leads into 300+ apps with no code. Every field you collect is available to both.
Add your endpoint URL and Collectform sends a JSON payload with the full submission the moment a lead completes the form. It is the fastest way to pipe leads into custom tooling, internal APIs or automation platforms.
Collectform is a web component. Add one script tag and a <collectform-embed> element with your form ID, and the form renders inside any site: Webflow, WordPress, Framer, Squarespace, React or hand-written HTML. You keep your landing page and funnel; Collectform is the form and tracking you drop into it.
Zapier lets Collectform trigger workflows across 300+ apps, including Google Sheets, HubSpot, Salesforce, Pipedrive, Slack, Notion, Airtable, Mailchimp and more. When a lead submits, Zapier can create records, send messages or kick off any multi-step automation you build.
Capture the lead once. Send it everywhere.
Embed the form into the funnel you already own, then let Collectform push every lead to Meta, TikTok, your CRM and your inbox, with conversions delivered server-side.
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