Add high-converting lead funnels to any website.
Built-in Meta CAPI, TikTok Events API, and server-side tracking to capture, qualify, and optimise every lead.
- 7-day free trial
- No credit card required
- Cancel anytime
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Meta
Lead · CAPI ✓
TikTok
Events API ✓
Trusted by 3,000+ marketers and agencies, including teams at
Your landing page is not the problem. Your lead capture is.
Most businesses spend thousands driving paid traffic, then lose the conversions at the last step — the form. Weak lead capture quietly taxes every campaign you run.
Forms create friction
A long static form is a wall. Every extra field is another reason to bounce before you ever get the lead.
Visitors abandon early
People start typing, hesitate, and leave. A one-shot form gives you nothing when they don't hit submit.
Ad platforms get partial data
Browser pixels get blocked, so Meta and TikTok optimise against incomplete conversion signals and waste budget.
Sales gets low-quality leads
No qualification means your team burns hours chasing tyre-kickers instead of buyers who are ready.
Upgrade your existing website without rebuilding it.
Keep the landing page you already have. Replace the weak form with an interactive lead funnel that converts better and sends better signals back to your ad platforms.
Keep
Your existing landing page
Your design, your copy, your domain — nothing to migrate.
Add
A CollectForm funnel
A multi-step, conditional lead funnel embedded in one line.
Get
Higher-converting lead capture
More qualified leads and cleaner conversion data — same traffic.
Interactive lead funnels, not boring forms
These are live, embedded lead funnels — the same web component you drop onto any page. Responsive, on-brand, and wired for Meta Pixel, Meta CAPI and TikTok out of the box. Most people are live within 30 minutes.
Give Meta and TikTok the conversion signals they need.
Browser tracking is becoming unreliable — ad blockers, iOS ATT and Safari ITP silently drop events. CollectForm captures and sends better conversion signals with Meta Conversions API, TikTok Events API, advanced matching, server-side tracking and granular funnel events.
Starts the funnel
First step loads and fires a view event.
Answers qualification
Conditional questions score and route them.
Becomes a qualified lead
Details captured, verified and de-duplicated.
Event sent to ad platform
Server-side Lead event lands at Meta & TikTok.
On view, on start, on submit
every event lands.
Embed your funnel as a web component on any page — WordPress, Webflow, Shopify or plain HTML. Every interaction fires the Meta Pixel in the browser and server-side CAPI events to Meta and TikTok, same event ID, deduplicated, so conversions are counted once and never lost.
On view
ViewContent
On start
InitiateCheckout
On submit
Lead
CollectForm
Server-side CAPI
Meta
Pixel + Conversions API
TikTok
Events API
Browser-only tracking misses 20–30% of conversions
When the pixel goes blind, ad platforms optimise against incomplete data and send budget to the wrong people. Server-side CAPI restores that signal so your campaigns learn from every real lead. Slide the calculator to see what the gap is worth on your spend.
- Server-side events survive ad blockers, ATT and ITP
- Advanced matching improves match rates and attribution
- Same event ID as the pixel — deduplicated, never double-counted
What broken tracking really costs you
Wasted ad spend / year
$31,025Per month
$2,550Per day
$85With CollectForm server-side CAPI you could recover roughly $26,371/yr of that signal.
7-day free trial - No credit card - Cancel anytime
Everything you need to build better lead funnels.
Drag, drop, publish. Every field, step and submission is wired into server-side tracking from the first keystroke.
Interactive multi-step funnels
Replace boring forms with conversational, one-question-at-a-time experiences that keep people moving.
Conditional logic
Ask the right questions based on previous answers, geography or traffic source — the shortest path to convert.
Lead qualification
Capture the details that matter before sales follows up, so your team only talks to leads worth their time.
Partial submission recovery
Fire a partial-lead event the moment someone starts, and bring back the ones who didn't finish.
Email verification
Verify emails at capture to cut fake and low-quality leads before they ever reach your CRM.
Calculations and scoring
Build quizzes, qualification flows and instant quote forms with live calculations and variables.
Lead capture infrastructure, not just a form builder
Stop stitching together a builder, a tag manager and a CAPI gateway. CollectForm is the whole conversion layer for paid traffic — in one product.
Server-side CAPI
Conversions go to Meta and TikTok from our servers, straight past ad blockers, ATT and ITP — with advanced matching built in.
Granular event tracking
Fire events on view, start, per-step and per-button — with UTMs, click IDs and fbclid captured automatically for clean attribution.
Smart de-duplication
Browser and server events are matched and merged. No double-counted numbers.
Custom domains
Serve funnels from your own domain for first-party cookies and better match rates.
Webhooks & integrations
Push leads to your CRM, sheets or anywhere in real time, alongside custom response emails.
Consent-aware & compliant
Built-in consent handling and data hashing keep your tracking privacy-safe, without giving up the signal you paid for.
Built for agencies managing multiple clients.
Run Meta and Google Ads for a roster of clients? CollectForm gives you one place to build, clone and deploy high-converting lead funnels across every account you manage.
Build funnels for your clientsMultiple client workspaces
Keep every client's funnels, data and ad accounts cleanly separated.
Reusable templates
Save your best-performing funnels and roll them out to new clients in minutes.
Clone funnels quickly
Duplicate a proven funnel, tweak the branding, and ship — no starting from scratch.
Manage client campaigns
Wire each funnel to the right Meta and TikTok accounts with per-client tracking.
Deploy across websites
One embed snippet works on any client stack — WordPress, Webflow, Shopify or custom.
Built for teams
Invite your team, hand off access, and scale delivery without the busywork.
Where teams put CollectForm to work
Any business spending money on paid traffic can turn more of it into qualified leads.
Paid advertising agencies
Build better Meta lead funnels
Solar companies
Qualify homeowners before sales calls
Mortgage brokers
Capture qualified applicants
Real estate
Turn traffic into enquiries
SaaS companies
Create better demo funnels
A form builder collects data. CollectForm helps you convert traffic.
It looks like a Typeform alternative for lead generation — but it's built for performance marketers, not survey takers.
Traditional forms
- Static questions
- Weak, browser-only tracking
- Lost conversions
- Limited optimisation
- No lead qualification
CollectForm
- Interactive multi-step funnels
- Server-side Meta & TikTok tracking
- Recovered conversion signal
- Built for paid acquisition
- Qualified, verified leads
Simple pricing that pays for itself
One plan to launch, one to scale. Every plan includes the form builder and server-side CAPI — for a fraction of the ad spend you recover.
Pro
For independent marketers launching high-converting lead funnels.
- 300 leads/month
- 10 active funnels
- 50k CAPI requests/month
- granular button mapping
- advanced matching field mapping
- custom response emails
- 1 seat
- No branding
Team
For agencies and teams running funnels across multiple clients.
- 1000 leads/month
- 20 active funnels
- unlimited CAPI requests
- granular button mapping
- advanced matching field mapping
- custom response emails
- 5 seats
- No branding
Frequently asked questions
Yes — that's the whole point. Keep the landing page you already have and simply replace your weak form with a CollectForm lead funnel. You drop in one web component and the embedded lead funnel appears on your page, matching your brand. There's nothing to migrate and no rebuild: your design, copy and domain stay exactly as they are.
Typeform is a great general-purpose form tool, but it's built for surveys and data collection — not lead generation or ad tracking. CollectForm is a Typeform alternative for lead generation, purpose-built for performance marketers: every funnel is designed to convert paid traffic into qualified leads, and every step and submission fires server-side conversion events to Meta and TikTok. You get a lead funnel builder and a CAPI gateway in one product — no middleware, no glue code, no developer required.
CAPI sends conversion events to ad platforms server-to-server instead of relying only on a browser pixel. Browser pixels get blocked by ad blockers, iOS App Tracking Transparency, Safari ITP and cookie banners, so the platform optimises on incomplete data and wastes budget. Server-side conversion tracking restores that signal and improves targeting and reported ROAS. Every CollectForm funnel has Meta CAPI and the TikTok Events API built in.
No. Connect your ad accounts, build your funnel, drop in the embed snippet, and map events with a few clicks. Most teams are live in well under 30 minutes. No engineering tickets required.
Yes. The embed is a lightweight web component that works on any stack — WordPress, Webflow, Shopify, Framer or plain HTML. Agencies can deploy the same high-converting funnels across every client website they manage.
Meta — through both the browser Pixel and the server-side Conversions API — and TikTok via its Events API. Server events are de-duplicated against your Meta Pixel so nothing is double-counted, with advanced matching for better attribution. (More platforms are on the roadmap.)
Yes. Multiple client workspaces keep each client's funnels, data and ad accounts separated. Save your best-performing funnels as reusable templates, clone them for new clients, and deploy across any website in minutes.
Every plan includes the lead funnel builder and server-side CAPI, and costs a small fraction of the ad spend you recover. See current plans on our pricing page, and you can cancel anytime.
Stop losing valuable leads from your existing traffic.
Keep your landing page. Add a high-converting lead funnel, connect Meta and TikTok, and your very next visitor gets a better experience — and a cleaner conversion signal. Start free for 7 days, no credit card required.