Your ads don't know which leads matter.
Multi-step forms that qualify your leads and send every conversion to Meta and TikTok server-side.
Compatible with platforms including:
Free for 7 days · No credit card
Don't just take it from us
Media buyers and advertisers making the case for server-side tracking and Meta CAPI. That is exactly the signal Collectform sends from every form.
One embed. Two ways it grows your pipeline
One line of code. The form qualifies your traffic, the tracking sends every conversion to Meta and TikTok.
Multi-step form builder
One question at a time, so more people finish. Qualifying questions filter out the leads you don't want to pay for before they hit your CRM.
Server-side tracking
Conversions fire server-side with more data than the pixel sends. Emails and phones ride along, so Meta knows who converted.
Why teams choose Collectform
Cleaner server-side signals mean Meta and TikTok learn faster and send you more of the right people, so you get better-targeted leads as your ad platforms optimise, not just more form fills.
Traditional forms
- Static questions
- Weak, browser-only tracking
- Lost conversions
- Limited optimisation
- No lead qualification
Collectform
- Interactive multi-step form
- Server-side Meta & TikTok tracking
- Recovered conversion signal
- Built for paid acquisition
- Qualified, verified leads
Simple pricing that pays for itself
Your campaigns scale, your bill doesn't. A month of collectform costs less than one wasted lead.
Features
- 300 leads/month
- 50k CAPI requests/month
- granular button mapping
- advanced field matching
- 1 seat
Features
- 1000 leads/month
- unlimited CAPI requests
- granular button mapping
- advanced field matching
- 5 seats
Frequently asked questions
CollectForm is a lead form builder with server-side conversion tracking built in. You embed a high-converting, multi-step lead form into your existing website with one line of code, and every view, start and submission is sent server-side to Meta's Conversions API (CAPI) and the TikTok Events API. It's the Typeform alternative built for performance marketers and agencies running paid traffic.
Yes. CollectForm embeds into the site you already have as a single web component, one line of code, so there's nothing to migrate and no rebuild. Keep your existing design, copy and domain, and simply replace your weak static form with an on-brand, multi-step lead form. Most teams are live in under 30 minutes.
Typeform is built for surveys and data collection; CollectForm is built for lead generation and ad tracking. Every CollectForm funnel is designed to convert paid traffic into qualified leads, and every step and submission fires server-side conversion events to Meta and TikTok. You get a Lead Capture Platform and a CAPI gateway in one product, no middleware, no glue code and no developer required.
The Conversions API (CAPI) is a server-to-server method of sending conversion events to ad platforms, instead of relying only on a browser pixel. Browser pixels get blocked by ad blockers, iOS App Tracking Transparency, Safari ITP and cookie banners, so the platform optimises on incomplete data and wastes budget. Server-side tracking restores that signal and improves targeting and reported ROAS. Every CollectForm funnel has Meta CAPI and the TikTok Events API built in.
No. Connect your ad accounts, build your funnel, drop in the embed snippet, and map events with a few clicks — no engineering tickets required. Most teams are live in under 30 minutes.
CollectForm works with any website platform. The embed is a lightweight web component that runs on WordPress, Webflow, Shopify, Framer or plain HTML, any stack where you can paste a snippet. Agencies can deploy the same high-converting funnels across every client website they manage.
CollectForm sends conversions to Meta, through both the browser Pixel and the server-side Conversions API and to TikTok via its Events API. Server events are de-duplicated against your Meta Pixel using a shared event ID, so nothing is double-counted, with advanced matching for better attribution. More platforms are on the roadmap.
Yes. CollectForm gives agencies separate client workspaces that keep each client's funnels, data and ad accounts cleanly separated. Save your best-performing funnels as reusable templates, clone them for new clients, and deploy the same funnels across any client website in minutes.
CollectForm starts with a 7-day free trial with no credit card required, and you can cancel anytime. Every paid plan includes both the Lead Capture Platform and server-side CAPI, and typically costs a small fraction of the ad spend it helps you recover. See current plans on our pricing page.
The lead tracking form platform built for paid traffic.
Replace your weak form with a high-converting, multi-step lead form, with server-side tracking built-in. Drop it into the funnel you already have with one line of code.