Embed a high-converting lead capture form into your funnel.
CollectForm is the lead form platform built for paid traffic. Replace your weak form with a high-converting, multi-step lead form, with server-side tracking built-in. Drop it into the funnel you already have with one line of code.
- 7-day free trial
- No credit card required
- Cancel anytime
Meta
Lead · CAPI ✓
TikTok
Events API ✓
Trusted by 3,000+ marketers and agencies, including teams at
One embed. Two ways it grows your pipeline.
Dropping a CollectForm onto your funnel fixes lead capture on both sides at once: how many leads you actually get from paid traffic, and how well your ads go find more of them.
Turn more traffic into qualified leads
Swap your static form for an interactive, one-question-at-a-time lead form with conditional logic and built-in qualification. More people finish and sales only talks to leads worth their time.
Send Meta & TikTok accurate signals
Every view, start and submit fires server-side to Meta CAPI and TikTok Events API, past ad blockers, ATT and ITP. Name, email and phone are hashed for advanced matching, so you optimise on real leads, not a blinded pixel.
Everything you need to build better lead forms.
Drag, drop, publish. Every field, step and submission is wired into server-side tracking from the first keystroke.
Interactive multi-step forms
Replace boring forms with conversational, one-question-at-a-time experiences that keep people moving.
Conditional logic
Ask the right questions based on previous answers, geography or traffic source — the shortest path to convert.
Lead qualification
Capture the details that matter before sales follows up, so your team only talks to leads worth their time.
Partial submission recovery
Fire a partial-lead event the moment someone starts, and bring back the ones who didn't finish.
Email verification
Verify emails at capture to cut fake and low-quality leads before they ever reach your CRM.
Calculations and scoring
Build quizzes, qualification flows and instant quote forms with live calculations and variables.
Give Meta and TikTok the conversion signals they need.
Browser tracking is becoming unreliable, ad blockers, iOS ATT and Safari ITP silently drop events. CollectForm captures and sends better conversion signals with Meta Conversions API, TikTok Events API, advanced matching, server-side tracking and granular funnel events.
Starts the funnel
First step loads and fires a view event.
Answers qualification
Conditional questions score and route them.
Becomes a qualified lead
Details captured, verified and de-duplicated.
Event sent to ad platform
Server-side Lead event lands at Meta & TikTok.
On view, on start, on submit
every event lands.
Embed your lead capture form as a web component on any page, WordPress, Webflow, Shopify or plain HTML. Every interaction fires the Meta Pixel in the browser and server-side CAPI events to Meta and TikTok, same event ID, deduplicated, so conversions are counted once and never lost.
On view
ViewContent
On start
InitiateCheckout
On submit
Lead
CollectForm
Server-side CAPI
Meta
Pixel + Conversions API
TikTok
Events API
Where teams put CollectForm to work
Any business spending money on paid traffic can turn more of it into qualified leads.
Paid advertising agencies
Build better Meta lead funnels
Solar companies
Qualify homeowners before sales calls
Mortgage brokers
Capture qualified applicants
Real estate
Turn traffic into enquiries
SaaS companies
Create better demo funnels
A form builder collects data. CollectForm helps you convert more and get better-targeted leads.
Cleaner server-side signals mean Meta and TikTok learn faster and send you more of the right people, so you get better-targeted leads as your ad platforms optimise, not just more form fills.
Traditional forms
- Static questions
- Weak, browser-only tracking
- Lost conversions
- Limited optimisation
- No lead qualification
CollectForm
- Interactive multi-step form
- Server-side Meta & TikTok tracking
- Recovered conversion signal
- Built for paid acquisition
- Qualified, verified leads
Simple pricing that pays for itself
One plan to launch, one to scale, both include the full funnel builder and server-side CAPI to Meta and TikTok. For most teams it costs less than the ad spend it recovers in the first week.
Pro
For independent marketers launching high-converting funnels.
- 300 leads/month
- 10 active forms
- 50k CAPI requests/month
- granular button mapping
- advanced matching field mapping
- custom response emails
- 1 seat
- No branding
Team
For agencies and teams running funnels across multiple clients.
- 1000 leads/month
- 20 active forms
- unlimited CAPI requests
- granular button mapping
- advanced matching field mapping
- custom response emails
- 5 seats
- No branding
Frequently asked questions
CollectForm is a lead form builder with server-side conversion tracking built in. You embed a high-converting, multi-step lead form into your existing website with one line of code, and every view, start and submission is sent server-side to Meta's Conversions API (CAPI) and the TikTok Events API. It's the Typeform alternative built for performance marketers and agencies running paid traffic.
Yes. CollectForm embeds into the site you already have as a single web component, one line of code, so there's nothing to migrate and no rebuild. Keep your existing design, copy and domain, and simply replace your weak static form with an on-brand, multi-step lead form. Most teams are live in under 30 minutes.
Typeform is built for surveys and data collection; CollectForm is built for lead generation and ad tracking. Every CollectForm funnel is designed to convert paid traffic into qualified leads, and every step and submission fires server-side conversion events to Meta and TikTok. You get a Lead Capture Platform and a CAPI gateway in one product, no middleware, no glue code and no developer required.
The Conversions API (CAPI) is a server-to-server method of sending conversion events to ad platforms, instead of relying only on a browser pixel. Browser pixels get blocked by ad blockers, iOS App Tracking Transparency, Safari ITP and cookie banners, so the platform optimises on incomplete data and wastes budget. Server-side tracking restores that signal and improves targeting and reported ROAS. Every CollectForm funnel has Meta CAPI and the TikTok Events API built in.
No. Connect your ad accounts, build your funnel, drop in the embed snippet, and map events with a few clicks — no engineering tickets required. Most teams are live in under 30 minutes.
CollectForm works with any website platform. The embed is a lightweight web component that runs on WordPress, Webflow, Shopify, Framer or plain HTML, any stack where you can paste a snippet. Agencies can deploy the same high-converting funnels across every client website they manage.
CollectForm sends conversions to Meta, through both the browser Pixel and the server-side Conversions API and to TikTok via its Events API. Server events are de-duplicated against your Meta Pixel using a shared event ID, so nothing is double-counted, with advanced matching for better attribution. More platforms are on the roadmap.
Yes. CollectForm gives agencies separate client workspaces that keep each client's funnels, data and ad accounts cleanly separated. Save your best-performing funnels as reusable templates, clone them for new clients, and deploy the same funnels across any client website in minutes.
CollectForm starts with a 7-day free trial with no credit card required, and you can cancel anytime. Every paid plan includes both the Lead Capture Platform and server-side CAPI, and typically costs a small fraction of the ad spend it helps you recover. See current plans on our pricing page.
The lead form platform built for paid traffic.
Replace your weak form with a high-converting, multi-step lead form, with server-side tracking built-in. Drop it into the funnel you already have with one line of code.