A few weeks ago, we told you our free plan was coming to an end and that something bigger was on the way. Today, that something is here.
Collectform V2 is live, and it's the biggest change we've ever made. Collectform is no longer just a form builder for collecting data. It's a lead generation platform built to help you attract, qualify, and convert leads, and prove it with real conversion tracking.
From data collection to lead generation
We started with one goal: make it the easiest way to build a form and collect responses. But watching how you actually use Collectform taught us something. The forms that matter most aren't just gathering data, they're capturing leads and driving real business.
So V2 is built around that reality. Every form is now a conversational lead funnel, the same high-converting, one-question-at-a-time experience that lifts completion rates, wrapped in a workflow designed to turn visitors into qualified leads and push them straight into the tools that grow your business.
The headline: server-side CAPI, built in
The centerpiece of V2 is native server-side conversion tracking, with Meta Pixel, Meta Conversions API (CAPI), and TikTok CAPI built directly into every funnel.
Here's why it matters. Browser pixels have quietly stopped working. iOS privacy changes, ad blockers, and cookie restrictions mean a large share of your conversions never make it back to your ad platforms, so Meta and TikTok are optimizing on incomplete data and you're paying more per lead than you should.
CAPI fixes that by sending conversion events server-side, directly from Collectform to the ad platforms, bypassing the browser entirely. And with field mapping, you can pass form fields like email, phone, first name, and last name into CAPI for advanced matching, which sharpens attribution and lowers your cost per lead. It's all consent-aware, gated behind GDPR-ready one-click cookie consent, so you stay compliant by default.
Everything new in V2
- Conversational lead funnels with conditional logic and logic jumps
- Meta Pixel, Meta CAPI, and TikTok CAPI built in, no Zapier or middleware
- Field mapping for CAPI advanced matching (email, phone, name, and more)
- GDPR-ready one-click cookie consent, with consent-gated tracking
- Custom response emails and email verification
- Built-in integrations with your CRM and webhooks
- Brand kit and custom themes, with no Collectform branding
- A native web component to embed your funnel anywhere
- A brand-new UI and faster performance across the board
A new Team plan
V2 also brings the Team plan so many of you asked for. Share workspaces, collaborate with up to 5 teammates, and run funnels across multiple clients or campaigns from one account, with unlimited CAPI requests.
Simple, transparent pricing
- Pro ($29/mo, or $20/mo billed yearly): 300 leads/month, 10 active funnels, 50k CAPI requests/month, custom response emails, 1 seat, no branding.
- Team ($59/mo, or $40/mo billed yearly): 1,000 leads/month, 20 active funnels, unlimited CAPI requests, 5 seats, no branding.
No response overage lockouts, no per-seat surprises, no branding tax. If you want to see how that stacks up against the alternatives, we broke it down in our top 5 lead generation forms comparison.
Existing users: nothing changes, everything improves
If you're already with us, this is the best part. Every existing user with at least one published form is upgraded to Pro for free, forever. Your forms, your responses, and your data all stay exactly where they are. You simply wake up with a faster product and a full lead generation toolkit.
Thank you to everyone who built with us, sent feedback, and stuck around for this. V2 is the version of Collectform we always wanted to build, and it's just the beginning.